The
concept.

Prim Bay Resort will bring a new concept to the Adriatic Coast and aims to become the top-tier European family resort in the area.

​

​

The concept unifies authenticity, tradition, nature, family fun vacation and leisure, culinary highlights, edutainment, wellness, sports with focus on local traditional lifestyle, all viewed through the lens of an international hotel brand in terms of quality and service.

The Resort will be operated by a premium international operator.